Company
BMW Group
Industry
Automotive
Region
Dubai, UAE
Plan
Hadify Thrive
BMW Group chose Hadify's most comprehensive wellbeing solution, combining the Hadify platform with tailored wellbeing initiatives, workshops, and community impact activities to put employee wellbeing at the heart of its workplace culture.
Engagement Rate
More than double the industry wellbeing benchmark, demonstrating strong employee participation and sustained engagement across wellbeing initiatives.
77%
Challenges that inspire participation
BMW Group continuously uses the Hadify platform to launch wellbeing challenges aligned with their culture. In every initiative employee participation is rewarded.
During the Dubai Fitness Challenge, employees joined forces to virtually connect BMW Group’s Dubai offices with its headquarters in Munich, collectively covering more than 5,700 km through walking, running, and everyday movement.
The initiative fostered engagement, teamwork, and healthy habits, while the most active participants were recognised and rewarded for their efforts.
From Dubai to Munich
Dubai Fitness Challenge
Mini Monte Carlo Rally
Heritage
To celebrate the 25th anniversary of the modern MINI, employees accumulated distance collectively in a challenge inspired by MINI's historic success at the Monte Carlo Rally more than 60 years ago, connecting movement with the brand's legacy.
Jebel Jais Challenge
Culture
To encourage healthier daily habits, employees chose the stairs over the elevator, accumulating elevation gain equivalent to climbing Jebel Jais, the highest mountain in the UAE.
Beyond the platform
As part of the Thrive package, BMW Group also benefits from a range of wellbeing initiatives delivered by Hadify and its trusted partners.
Included exclusively within the Thrive package, Hadify helps organisations deliver meaningful wellbeing experiences such as office yoga sessions and CSR initiatives, including toy-making activities for underprivileged children in partnership with Companies for Good.
Wellbeing activities
Our resilience workshop equips employees with practical tools to better manage stress, adapt to challenges, and build stronger mental wellbeing both inside and outside the workplace.
Resilience worskhop
Hadify makes it easy for organisations to promote and manage community-building activities, such as padel tournaments, encouraging movement, connection, and healthy competition among employees.
Sports & Community
What changed for BMW Group
Beyond the 77% engagement rate, more than double the industry benchmark
150%
More activity, less effort
Since adopting Hadify, the team runs significantly more wellbeing initiatives than before (+150%), without added coordination work.
0 friction
One platform, zero friction
No more spreadsheets or scattered chats, every activity is planned, launched, and communicated from a single place.
9 out of 10
Employees find it relevant
9 in 10 employees consider the platform is relevant to them and supports the company's overall wellbeing culture.
